OtterBox - Social Art Director
As the Social Art Director at OtterBox, I help bring our brand to life across Meta, TikTok, Pinterest, YouTube, and LinkedIn. I lead and direct photoshoots for our social creative, capture content at events, and collaborate with influencers and creative partners to make engaging, thoughtful work. I love developing fresh, trend-driven ideas that support our campaigns and product launches, while managing timelines, creating shot lists, and keeping our content libraries organized. I also track key metrics to ensure everything we create feels authentic, on-brand, and aligned with our larger vision.
ON SET
ON SET
Brand Campaign - Made For Yes
I was part of the internal OtterBox team that brought our new brand campaign to life in collaboration with our agency partner, Digitas. I led all social media efforts for the campaign—from concept development and art direction to on-set photography, editing, and publishing. I also supported the art direction of key product moments featured in both the 30- and 60-second spots of the broader campaign. Below are the larger TV spots in addition to the correlating social content shot for our channels!
Brand Campaign Performance:
+142% in media impressions
+109% net follower growth on Instagram
+160% growth in profile views on TikTok
16% increase in paid revenue on OtterBox.com
60- Television Spot
30- Paid Social Asset
30- Paid Social Asset
30- Organic Social Asset
My Product Launch Process - Vegan Cactus Leather Collection
From research and shot lists to production, editing, and going live—I lead the entire content journey from start to finish! Here’s a look at my shot list buildout and how I capture content that’s cohesive, strategic, and tailored for today’s social landscape. Below are examples of organic social content I took for our feed.
Collage Trend Reel
ASMR New Case Reel
Top Performing Organic Content
These high-performing pieces show how intentional design and insight-led strategy come together. Each concept is crafted with a specific goal, audience, and brand voice in mind, turning creative ideas into content that connects and converts. I always am trying to find that perfect mix of editorial, yet organic look & feel.
Style Forward Reel
Launch Assets - Augmented Reality
We partnered with Friends of Mine, a creative agency, to bring dynamic AR launch assets to life for OtterBox’s latest case collections. I helped steer the creative concepts and art direction throughout the entire process.
2025 Holiday Shoot Lookbook
I led the organic social art direction for OtterBox’s holiday shoot, making sure every visual element—from set styling to shot selection—felt connected to and consistent with the larger brand campaign, while still delivering the playful, social-first energy the content needed to perform.
