Ulta Beauty - Social Media Designer
I’m proud to have been a part of the Ulta Beauty Social Media Team that helped grow our Instagram community from 6 to 7 million followers and our TikTok audience to 1 million. As the Social Media Content Creator and Designer, I supported Ulta Beauty’s visual and creative strategy by designing impactful social content that strengthened brand love, boosted loyalty, and accelerated community growth.
Day to day, I contributed to weekly ideation sessions for our organic content calendars, created assets from those concepts, and assisted in art direction on product shoots. Beyond bringing creative ideas to life, I consistently shaped the strategy behind them—ensuring each piece aligned with the brand’s integrated marketing vision. This ultimately contributed to Ulta’s standout social success.
“Working with Liv was the most joyous experience! She brings such a fun, positive energy to every project she touches. She exudes vibrancy and playfulness which shines through in her designs. I hope more than anything that our work paths cross again but in the meantime, I know she’ll always remain a dear friend.”
Tracey Wolfgang, Senior Designer at Ulta Beauty
ON TREND
ON TREND
Top Performers - Instagram Infeed
From concept to execution, here are a selection of top-performing in-feed Instagram posts I designed. These posts consistently had 10,000+ likes and drove strong conversion rates when products were linked directly within the content.
Top Performers - Instagram Stories
I designed hundreds of Instagram Stories to engage our community and highlight the latest in-store and online offers. These examples represent just a small selection of the content I created during my time on the team.
TikToks & Reels
As TikTok and Reels surged in popularity, I expanded my role by concepting and filming organic content, as well as crafting clear, strategic briefs for the creators featured on our channels. Below are a few of my favorite pieces.