Ulta Beauty - Social Media Designer
I’m proud to be part of the Ulta Beauty Social Media Team that helped grow our Instagram community from 6 to 7 million followers and our TikTok audience to 1 million. As the Social Media Content Creator and Designer, I supported Ulta Beauty’s visual and creative strategy by designing impactful social content that strengthened brand love, boosted loyalty, and accelerated community growth.
Day to day, I created and managed digital design assets for both organic and paid channels. From illustration work and assisting in art direction on product shoots to weekly ideation for our organic content calendar, I immersed myself in every digital medium imaginable. Beyond bringing creative ideas to life, I consistently shaped the strategy behind them—ensuring each piece aligned with the brand’s integrated marketing vision and ultimately contributed to Ulta’s standout social success.
ON TREND
ON TREND
Top Performers - Instagram Infeed
From concept to execution, here are a selection of top-performing in-feed Instagram posts I designed. Our team thrives in quick-turn environments, delivering content that’s engaging, educational, and ahead of emerging trends. These posts consistently performed in the five-digit like range and drove strong conversion rates when products were linked directly within the content.
Top Performers - Instagram Story Series
I designed hundreds of Instagram Stories to engage our community and highlight the latest in-store and online offers. These examples represent just a small selection of the content I created during my time on the team. Instagram Stories continue to be a powerful tool for driving traffic and directly supporting sales.
TikToks & Reels
As TikTok and Reels surged in popularity, I expanded my role by concepting and filming organic content, as well as crafting clear, strategic briefs for the creators featured on our channels. Below are a few of my favorite pieces. I’m excited to continue pushing the boundaries of short-form video—there’s endless potential to create, innovate, and seamlessly connect emerging trends back to our brand.